Marketing A dan Z gacha. Har bir tadbirkor va menedjer bilishi zarur bo'lgan 80 konsepsiya
Marketing otasi deb tan olingan jahonga taniqli mutaxassis Filip Kotlerning mazkur kitobi millionlab rahbarlar va marketing bo'yicha mutaxassislarning stoli ustida turadigan bo'ldi. Unda hozirgi zamon sharoitlarida kompaniyalarning muvaffaqiyati uchun zarur bo'lgan samarali marketingning 80 ta konsepsiyasi juda qisqa va lo'nda qilib bayon etilgan. Bu kitob nafaqat vaqtlar sinovidan o'tgan marketigning klassik usullari haqida balki keyingi yillarda foydalanilayotgan innovasion ishlanmalar haqida ham eng yaxshi tajribalarni beradi. Ushbu kitob barcha darajadagi marketing bo'limi menedjerlari, biznesmenlar, shuningdek, talabalar uchun mo'ljallangan.
Book details
- Publisher
- Iqro-Nashr
- Publication year
- 2021
- Original language
- O'zbek tili
288 pages. At 20 pages a day, you'll finish it in about 15 days.
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