Propaganda
Bugun biz yashayotgan axborotga tola, raqamli va shovqinli dunyoda kimdir sizning qarorlaringizga ta'sir gilishga urinayotganini sezmay qolish qiyin. Nima sotib olishingiz, kimga ishonishingiz, hatto nimaga ishonishingiz haqida fikringiz qanday shakllanadi? Bu savollar ortida har doim ham ko'zga ko'rinmaydigan, lekin kuchli ta'sirga ega bir kuch turadi - bu targ'ibot, ya'ni propaganda. Qo'lingizdagi ushbu kitob aynan shu kuchning asl tabiatini tushuntirib bergan ilk va eng muhim asarlardan biridir. 1928-yilda chop etilgan bolsada, Eduard Bernaysning "Propaganda" kitobi bugun ham dolzarb. U nafaqat reklama, balki siyosat, moda, ommaviy axborot vositalari va kundalik ijtimoiy hayotimiz qanday boshqarilishini ochiq va jasorat bilan tahlil qiladi.
Book details
- Publisher
- Boshqa nashriyotlar kitoblari
- Publication year
- 2025
- Original language
- O'zbek tili
157 pages. At 20 pages a day, you'll finish it in about 8 days.
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